AI might have all the hype right now, but Google is still where the money is.
And that gave us plenty to talk about at the debut of THE POINT — an original meetup series created and hosted by Mediatech.
THE POINT was created to cut through the noise and bring people together around the topics shaping digital media, marketing and technology right now.
No textbook talk. Instead, we put real experiences, current data, practical cases and strategies tested in the wild at the centre of the conversation.
For our very first meetup, we started with a topic that’s moving particularly fast: Search Is Changing.
AI is changing how people discover and consume information — but what does that shift actually look like right now?
Mantas Gudeika, Head of Growth at Mediatech, took a closer look at the current state of AI Search, how people are using it compared to traditional search, and what the data tells us about where Google stands today.
AI is undoubtedly changing discovery. But despite all the hype surrounding it, Google remains the dominant force in search and a key platform where user intent turns into measurable business results.
In other words: search is changing, but Google isn’t going anywhere just yet.
Kamilė Šniukštaitė, PPC Manager at Mediatech, brought a real case to the table. She shared the strategy behind a PPC campaign that used search intent and audience segmentation to identify and reach potential customers beyond those already actively searching for the product. The result? 2.2× growth in e-commerce sales revenue.
The strategy was even recognised by Google and featured as a Think with Google success story, putting a Mediatech case among Google's examples of successful digital marketing strategies. Want to see how it worked? Read the full Think with Google case study.
That’s exactly what THE POINT is here for — bringing together people, ideas and cases that show what’s actually happening behind the buzzwords.
A big thank you to everyone who joined us at the Mediatech office, brought their questions and made our very first meetup a full house.
THE POINT has officially made its debut. First point made. See you at the next one.
