Earlier this year, Mediatech became the main sponsor of LTU Aquatics. For us, the partnership goes beyond swimming. It’s about backing Lithuanian talent and helping Lithuania be seen on the international stage.
We know a thing or two about building from Lithuania and looking beyond its borders. Our brands reach audiences around the world, but their story starts here. As we grow internationally, it matters to us that part of that success finds its way back home.
Digital media and swimming may not have much in common at first glance. But the ambition behind them does.
Every time Lithuanian swimmers step onto the international stage, they carry more than their own names. They represent years of work, the people behind them and Lithuania itself.
Sport has a remarkable ability to make a country visible. A flag beside a name on the starting list can become a place in the final, a headline, a medal – or simply a moment that makes people around the world take notice.
We recognise that ambition. Mediatech was built in Lithuania with an international outlook from the start. Today, our brands compete globally, while our roots remain firmly here.
Supporting LTU Aquatics is one way we can give something back – and help Lithuanian talent go further.
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This summer gave us plenty of reasons to celebrate.
At the European Swimming Championships in Paris, the Lithuanian team delivered strong performances throughout the competition, reaching finals, setting new Lithuanian records and returning home with two European Championship medals.
Rūta Meilutytė became European champion in the women’s 50m breaststroke, while Tomas Navikonis claimed silver in the men’s 200m freestyle.
Behind those medals were many more races, personal milestones and Lithuanian swimmers gaining valuable experience at one of Europe’s biggest swimming competitions.
And with every one of them came the same three letters on the scoreboard: LTU.
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When the Lithuanian National Swimming Team returned from Paris, we were there at the airport to welcome them home.
For us, being the main sponsor of LTU Aquatics is about more than having the Mediatech name alongside the team. It’s about contributing to something we believe matters: creating more opportunities for Lithuanian talent to compete, grow and be seen internationally.
We want to see more Lithuanian names in international headlines. More flags beside final results. More young athletes believing they can get there too.
We’re proud to play our part – and even prouder to see where they take Lithuania next.
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